Project Summary The Jenn-Air brand introduced downdraft cooking to consumers in 1961 with Louis Jenn's invention of the first downdraft range. In 2009, the Jenn-Air brand launched the latest innovation in downdraft cooking technology: the downdraft cooktop. This cooktop offers consumers the ability to filter undesirable odors and smoke from their homes without the limitations presented by conventional cooking ventilation systems. Key Objectives Explore new ways to provide Jenn-Air consumers with a cooktop that delivers unparalleled performance, is easy to clean and functions in a simple, intuitive manner. These concepts should reflect the Jenn-Air customer's desire to be creative in the kitchen using the latest in cooking technology. Consumer Benefits PERFORMANCE: 9x more effective than an overhead hood. 325 CFM. QUIET OPERATION: less noise than an overhead hood. OPEN SIGHT LINES: no hood that obstructs views. perfect to place in an island or in front of window. CLEANABLE: washable filter. new design is easier to clean, more universal. CONTROL: variable-speed fan. EFFECTIVE: pulls in steam and grease at the source. perfect for indoor grilling. HEALTHY: potential to improve indoor air quality. DUCTLESS OPTION: EASY INSTALLATION: perfect for high-rise condos and other places where it’s difficult to install a duct system. RESULTS YOU CAN SEE: easily changeable filter shows what you’ve pulled in. (Dyson, Swiffer analogies) EXPANDED MARKET OPPORTUNITY: contract / builder channel. Project Role Designer, Led front end design development